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Business Analytics Certifications

Possessing business analytics certifications skills are not only a resume booster but a prerequisite for many data-focused roles.

Building a Data Pipeline

Building a data pipeline that can rapidly extract info, transform it, and load it where it is accessible is highly valuable.

Big Data Tools

Learn why Big Data tools and data engineering have become so important today.

BI: A Definition

BI definition involves the concept behind optimized data management and analysis for businesses.

Avro vs. Parquet

The decision between Avro vs. Parquet largely depends on the intended application. In this post we’ll highlight where each file format excels and the key differences between them.

Audience Targeting in Media, Advertising, and Marketing

Audience targeting segments consumers based on behavioral and demographic data, assisting marketing and advertising teams in creating personalized campaigns.

Audience Analysis: Demographics Enable Effective Targeting

Gain insight into audience analysis and its vital role in understanding audience demographics. Explore different types of audience analysis.

Audience 360: Unlocking More Value in Advertising and Media

Explore the role of the data platform in building audience 360, and how it creates personalized experiences, boosts customer retention, and maximizes ad revenue

Attribution Modeling in Marketing

Attribution modeling in marketing is a process that identifies and assigns credit to touchpoints during the customer journey.