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Omnichannel marketing and smart retail

Modern retailers are using AI to craft highly targeted campaigns, optimize customer journeys and deliver seamless experiences across online and offline channels.

Why and How to Use Consumption Model Pricing for SaaS and Cloud Services

The consumption model of pricing, also known as usage-based pricing, operates on a pay-as-you-go approach and has many benefits for vendors and customers.

Strengthen risk mitigation with third-party data

Third-party data can significantly strengthen risk management practices by providing organizations with a more accurate overview of their exposure to risk.

Crime Analytics: Improving Public Safety Through Data-Driven Decision Making

In this guide, we explore crime analytics' influence on law enforcement, and how data-driven decisions shape the landscape of public safety.

Introduction to the Data Cloud

The Data Cloud eliminates data silos, allowing organizations to unify all of their data globally. It makes valuable data connected, accessible, and available.